Apple more than ever are releasing phones costing around the £1000 mark, with the current
iPhone 11 costing £1,049 all the way to a maxed-out iPhone 11 Pro worth 512GB storage costing £1,499. This huge asking price has caused a lot of controversary and I’m not saying it’s not a lot of money because it certainly is, but I do think it’s worth the money and here’s why.
Back all the way to the 12th of September at the Steve Jobs theatre in Apple Park, Apple announced the iPhone X, it was a major overall for the iPhone with the home button being removed and new face ID being introduced with an edge to edge display. It also marked 10 years since the original iPhone was launched in 2007.
There was only one thing that it got a lot of controversy for and that was the asking price. It was £999 for the base model. It was the most expensive iPhone ever at the time, the previous generation of iPhones was the iPhone 7. and the asking price for the iPhone 7 Plus was £749 or at the same time you could have had the normal 7 for £549. (Researching this reminded me of what a flop the Jet-black iPhone was. I forgot it even existed and that one costed £699).
£999 was a lot of money but the iPhone X was a huge success and me just like a lot of others pre-ordered the X as soon as it became available for pre-order on October 27th, 2017.
Two- and a-bit years later and here I am writing this, thinking about that £1000 price tag and when I think about it, I think £1000 yeah, it’s a lot. But it’s worth it and this is what this article is a about. Now let me tell a small story which will explain it.
When the iPhone was first released back in 2007, think about what other devices you would have. I’ll paint a scene for you, you’re going on holiday and it involves a flight. You jump in the car and punch the airport into your sat-nav, following that you plug in your iPod Classic and get your favourite road trip playlist on the go.
When you get to the airport you go through your backpack and look for all the documents you’ve printed off including your bordering pass. Maybe you spend a little in the shops using chip and pin or cash.
You’ve now go to the country which you are going too and as you’re a person who likes to be prepared you’ve already got a book with you which includes a map and a bit of information about the local area including some of the most popular restaurants and leisure activities.
You and your friends have had a long day, so you want to go to a restaurant and the meal. The meal was pretty decent, and the service was great, so you all agree that they deserve around 15% tip. You all get a pen and paper and struggle working out all how much you owe and what tip you should leave but eventually you get it sorted.
The next day you decide to go on a walk around the nearby country park. You’ve got your day bag packed this time and just in case you brought them maps along with you as you never know if you are going to get lost in these new places, but the maps weren’t the most important thing you brought.
As the scenery around the lake is beautiful. It was the sort of scenery you would only see once in a lifetime. (or on TV.) It’s a good job you brought your camera with you. (And let’s not forget you also had your camcorder for any good videos too.)
I’ll leave that little story there, but what the moral of it is. Yes your iPhone now costs a whopping £1000 but when you think about it. It’s not that much as this little device that fits in your hand has replaced all these other devices that you no longer have.
I went on to Argos.co.uk via the Wayback machine and went back to October 2007 and compiled a list of some of the items I mentioned above that you would have had:
- Sony H9 8.1MP Digital camera (£379.99 – When you consider the quality of the iPhone X camera, I went for a midrange priced camera but not a DSLR as these are still widely used)
- TomTom ONE UK & ROI Satnav (£149.99 – This was the cheapest TomTom satnav available at the time.)
- iPod Classic 80GB Silver (£159.99)
- Sony Ericsson K550 (A fairly popular phone at the time because let’s not forget you probably were carrying a phone too.)
Summary
To sum up the point I’ve been trying to make is that my iPhone has replaced all these items that you used to carry around with you, but it does more than what I mentioned in that story. Your iPhone makes driving safer whilst still being able to use Google / Apple Maps (Which unlike an old satnav stays up to date and always includes traffic.) and use your entire music library using Siri and Carplay. You can have all your boarding passes and pay for things with Apple Pay & Wallet.
My phone is my camera that I take with me all the time and is ready for them unexpected moments, when I’m sat on public transport my phone can provide me with a quick bit of entertainment with the thousands of apps available on the App store or you could even read a book using Apple books.
Your iPhone does so much and that’s why I think paying £1,000 for a device you use and carry with you every day, it’s worth it.
I’ll be very interested in what everyone else’s thoughts on this is so if you want to tweet me about the subject please do -> @kylewilkinson46
Until next time
Kyle Wilkinson
Read some other Apple related post’s
Get fit & Organised with Apple this 2020:
https://www.kylewilkinsononline.com/post/get-fit-organised-this-2020-with-apple
The Apple Watch Activity Challenge’s:
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